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Accept
header
to the server to view the underlying object.
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"content": "Maximize the Marketing Potential of Your Webinars and Virtual Events<br /><br />Webinars are a popular marketing tool because they allow businesses to reach a large audience without the need for physical travel.<br /><br />Reach out to know more about our webinar execution strategy that assures attendees to your webinars.<br /><br /><a href=\"https://www.intentamplify.com/webinar-marketing-service/\" target=\"_blank\">https://www.intentamplify.com/webinar-marketing-service/</a><br /><br /><a href=\"https://www.minds.com/search?f=top&t=all&q=b2b\" title=\"#b2b\" class=\"u-url hashtag\" target=\"_blank\">#b2b</a> <a href=\"https://www.minds.com/search?f=top&t=all&q=b2bmarketing\" title=\"#b2bmarketing\" class=\"u-url hashtag\" target=\"_blank\">#b2bmarketing</a> <a href=\"https://www.minds.com/search?f=top&t=all&q=data\" title=\"#data\" class=\"u-url hashtag\" target=\"_blank\">#data</a> <a href=\"https://www.minds.com/search?f=top&t=all&q=webinars\" title=\"#webinars\" class=\"u-url hashtag\" target=\"_blank\">#webinars</a> <a href=\"https://www.minds.com/search?f=top&t=all&q=marketing\" title=\"#marketing\" class=\"u-url hashtag\" target=\"_blank\">#marketing</a>",
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"content": "Global Virtual Event<br /><br /><br />Join the upcoming “Modernizing SIEM operations” session in your timezone:<br /><br />Americas: Thursday, November 10, 2022, at 9 a.m. PT<br />Europe & India: Thursday, November 10, 2022, at 11 a.m. CEST, 3:30 p.m. IST<br />Asia Pacific: Thursday, November 10, 2022, at 11 a.m. SGT, 2 p.m. AEDT<br />Overview<br />When applied to security operations, legacy SIEMs restrict analysts by security use case, narrow their scope of work exclusively to security data, and prevent holistic data collection with restrictive licensing costs.<br /><br />Security teams need rich visibility, automated detection and prevention, and streamlined workflows. Can your current SIEM adapt to your fast-evolving business needs?<br /><br />In this webinar, learn how Elastic helps teams bolster their security program to tackle their toughest challenges by applying a SIEM built for the modern SOC.<br /><br />See for yourself how an advanced SIEM powers the work of practitioners by:<br /><br />Extends visibility across the attack surface<br />Automates detection with advanced analytics<br />Slows attackers with prevention and automated remediation<br />Deftly support multi-cloud environments<br />Additional resources:<br /><br />SIEM Buyer’s Guide for the modern SOC<br />Take our features for a spin. Sign up for your free Elastic Cloud trial.<br /><br /><a href=\"https://intenttechpub.com/webinar/modernizing-siem-operations/\" target=\"_blank\">https://intenttechpub.com/webinar/modernizing-siem-operations/</a><br /><br />",
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"content": "Global Virtual Event\n\n\nJoin the upcoming “Modernizing SIEM operations” session in your timezone:\n\nAmericas: Thursday, November 10, 2022, at 9 a.m. PT\nEurope & India: Thursday, November 10, 2022, at 11 a.m. CEST, 3:30 p.m. IST\nAsia Pacific: Thursday, November 10, 2022, at 11 a.m. SGT, 2 p.m. AEDT\nOverview\nWhen applied to security operations, legacy SIEMs restrict analysts by security use case, narrow their scope of work exclusively to security data, and prevent holistic data collection with restrictive licensing costs.\n\nSecurity teams need rich visibility, automated detection and prevention, and streamlined workflows. Can your current SIEM adapt to your fast-evolving business needs?\n\nIn this webinar, learn how Elastic helps teams bolster their security program to tackle their toughest challenges by applying a SIEM built for the modern SOC.\n\nSee for yourself how an advanced SIEM powers the work of practitioners by:\n\nExtends visibility across the attack surface\nAutomates detection with advanced analytics\nSlows attackers with prevention and automated remediation\nDeftly support multi-cloud environments\nAdditional resources:\n\nSIEM Buyer’s Guide for the modern SOC\nTake our features for a spin. Sign up for your free Elastic Cloud trial.\n\nhttps://intenttechpub.com/webinar/modernizing-siem-operations/\n\n",
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"content": "The Quick companion to B2B Marketing automation<br /><br />What's B2B marketing automation?<br /><br /> <br /> Marketing automation is a series of automatic marketing processes that are touched off by a specific action.<br /><br />That’s the high-position description.<br /><br /> At a further foundational position, any system that replaces homemade labor can be nominated as “automation.” Adding the word “marketing” as a qualifier simply signals what realm the automation is passing in – just as saying “manufacturing automation” suggests the reduction of homemade labor in manufacturing systems.<br /><br /> And adding the qualifier “B2B” signals that it’s passing in a business-to-business terrain.<br /><br /> One caveat to all of this – some people also use the term “B2B marketing automation” to relate specifically to the software tools that enable automation. further on that in a bit.<br /><br />For now, let’s get practical.<br /><br /> What are the most effective ways to use B2B marketing automation?<br /><br /> So, if B2B marketing automation is a series of automatic marketing processes that are touched off by a specific action – what processes should be automated, and what should spark them?<br /><br /> The possibilities then are endless, but the following strategies are some of the most effective.<br /><br /> <br /> ABM.<br /><br /> ABM (account-based marketing) juggernauts can profit greatly from marketing automation.<br /><br /> We’ve written about this approach in further detail than – but to recap snappily, ABM involves choosing ideal customer accounts, and also engaging them with multiple messaging points to make contact and drive deals.<br /><br />Marketing automation can make these juggernauts far more effective.<br /><br /> For case, let’s say you’ve linked the 10 connections at an enterprise which you’d like to get in touch with, and you’ve linked LinkedIn and dispatch as the channels you’ll be using to reach out.<br /><br /> Marketing automation could allow you to enter a contact into your process, roll them through a substantiated workflow that connects with them on LinkedIn, send them a follow-up dispatch, and follow up with a particular communication – all with a few clicks.<br /><br /> And that’s only the birth. Marketing automation’s true power is in the capability to member different action paths grounded on different triggers. For illustration, if notoriety clicks a link in your dispatch, you can incontinently have them transfer a communication corresponding to what they’ve clicked on. effects can get complicated snappily, but the nethermost line is that one effective use of marketing automation is to shoot further targeted dispatches far more fluently.<br /><br /> <br />Lead nurture.<br /><br /> Another great use of marketing automation is in lead nurture.<br /><br /> Lead nurture is the guidance of connections through your marketing channel so that they transition from lead to trade. Marketing automation is helpful because, with data, you can determine certain factors that make leads further open to certain dispatches or more open to certain touch points – also automatically deliver marketing that resonates<br /><br /> As an illustration, Let’s say that someone downloads an ebook on your website and visits your service runner. Marketing automation can score their position of interest and tag them grounded on the service they viewed. They could also be automatically entered into a dispatch drip that delivers fresh information on that service.<br /><br /> Perhaps, two weeks latterly and after reading several of your emails, they’ll reply and ask to schedule a discussion with you.<br /><br /> Again, this is a veritably introductory illustration. The possibilities are endless.<br /><br /> Anything that reduces homemade labor.<br /><br /> All right, I’ve gone general then. But marketing automation is a general term, and I want to emphasize that you can use it for a lot of different effects.<br /><br />You can use it to automatically distribute content. For illustration, some companies set effects up so that blogs posted on their websites are automatically distributed to social media or transferred out via a newsletter.<br /><br /> You can use it to test and apply tactics. Let’s say you’re testing two variants of a wharf runner. rather of having to manually pick and apply the winner, you can calculate on marketing automation to elect the stylish pantomime and set it live.<br /><br /> You can use it to shoot internal monuments. Do you keep forgetting to add exchanges to your CRM? You can use marketing automation to produce announcements that remind you what you need to do.<br /><br /> still, you can presumably find a way to make marketing automation that reduces your workload – and performs more effectively, if you’re tired of performing homemade tasks at scale.<br /><br />What are the stylish B2B marketing automation tools?<br /><br /> As mentioned over, when some people use the term “B2B marketing automation”, they’re pertaining specifically to the software platforms that perform automation.<br /><br /> There are a lot – too numerous to list then, and the stylish fit will vary depending on what you’re trying to do, your business’s size, and your assiduity. But then are some of the stylish<br /><br /> <br /> HubSpot<br /><br /> HubSpot is a great marketing automation option formed-sized B2B businesses. They’ve got a full suite of tools, from dispatch marketing to wharf runner builders, to a CRM, and it all works cohesively. Plus, they literally chased the term “inbound marketing.”<br /><br /> <br /> Pardot(Salesforce)<br /><br /> Pardot by Salesforce is a great option for enterprises. It’s erected, obviously, with the Salesforce CRM in mind, and it does a nice job at automating tasks at a large scale across a contact database.<br /><br /> <br /> Marketo<br /><br /> Fun fact Marketo is now possessed by Adobe. The platform is erected with a focus on B2B marketing automation (as opposed to B2C), and is great for managing complex client peregrinations.<br /><br /><br /> Reply<br /><br /> I’ll let these guys explain their platform in their own words “Reply is a deals engagement platform that helps you automate and gauge multichannel outreach, so you can induce further leads, acquire new guests, and grow profit briskly.” We’ve used this frequently for ABM juggernauts and it works well.<br /><br /> <br />Active crusade<br /><br />Active crusade is presumably best known for dispatch automation, but they’ve expanded to give point shadowing, social announcement controls, and a CRM. Formed-sized businesses, this is another solid option.<br /><br />Again, the list over is just a slice. For a fuller review of what’s out there, it’s worth checking out Capture’s list of stylish marketing automation software.<br /><br />How can I get started with B2B marketing automation?<br /><br />Still, let’s talk if you’ve read this far and you’re ready to start putting marketing automation into action.<br /><br />At New North, we’ve worked with nearly all of the marketing automation platforms on the request. Most importantly, we understand how to use B2B marketing automation effectively so that it generates measurable results for your business – without the need for tedious homemade input.<br /><br />Schedule a review of your current marketing systems moment, and we can start to map the stylish path forward.<br /><br />intentamplify.com",
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"published": "2022-06-23T19:56:11+00:00",
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"content": "The Quick companion to B2B Marketing automation\n\nWhat's B2B marketing automation?\n\n \n Marketing automation is a series of automatic marketing processes that are touched off by a specific action.\n\nThat’s the high-position description.\n\n At a further foundational position, any system that replaces homemade labor can be nominated as “automation.” Adding the word “marketing” as a qualifier simply signals what realm the automation is passing in – just as saying “manufacturing automation” suggests the reduction of homemade labor in manufacturing systems.\n\n And adding the qualifier “B2B” signals that it’s passing in a business-to-business terrain.\n\n One caveat to all of this – some people also use the term “B2B marketing automation” to relate specifically to the software tools that enable automation. further on that in a bit.\n\nFor now, let’s get practical.\n\n What are the most effective ways to use B2B marketing automation?\n\n So, if B2B marketing automation is a series of automatic marketing processes that are touched off by a specific action – what processes should be automated, and what should spark them?\n\n The possibilities then are endless, but the following strategies are some of the most effective.\n\n \n ABM.\n\n ABM (account-based marketing) juggernauts can profit greatly from marketing automation.\n\n We’ve written about this approach in further detail than – but to recap snappily, ABM involves choosing ideal customer accounts, and also engaging them with multiple messaging points to make contact and drive deals.\n\nMarketing automation can make these juggernauts far more effective.\n\n For case, let’s say you’ve linked the 10 connections at an enterprise which you’d like to get in touch with, and you’ve linked LinkedIn and dispatch as the channels you’ll be using to reach out.\n\n Marketing automation could allow you to enter a contact into your process, roll them through a substantiated workflow that connects with them on LinkedIn, send them a follow-up dispatch, and follow up with a particular communication – all with a few clicks.\n\n And that’s only the birth. Marketing automation’s true power is in the capability to member different action paths grounded on different triggers. For illustration, if notoriety clicks a link in your dispatch, you can incontinently have them transfer a communication corresponding to what they’ve clicked on. effects can get complicated snappily, but the nethermost line is that one effective use of marketing automation is to shoot further targeted dispatches far more fluently.\n\n \nLead nurture.\n\n Another great use of marketing automation is in lead nurture.\n\n Lead nurture is the guidance of connections through your marketing channel so that they transition from lead to trade. Marketing automation is helpful because, with data, you can determine certain factors that make leads further open to certain dispatches or more open to certain touch points – also automatically deliver marketing that resonates\n\n As an illustration, Let’s say that someone downloads an ebook on your website and visits your service runner. Marketing automation can score their position of interest and tag them grounded on the service they viewed. They could also be automatically entered into a dispatch drip that delivers fresh information on that service.\n\n Perhaps, two weeks latterly and after reading several of your emails, they’ll reply and ask to schedule a discussion with you.\n\n Again, this is a veritably introductory illustration. The possibilities are endless.\n\n Anything that reduces homemade labor.\n\n All right, I’ve gone general then. But marketing automation is a general term, and I want to emphasize that you can use it for a lot of different effects.\n\nYou can use it to automatically distribute content. For illustration, some companies set effects up so that blogs posted on their websites are automatically distributed to social media or transferred out via a newsletter.\n\n You can use it to test and apply tactics. Let’s say you’re testing two variants of a wharf runner. rather of having to manually pick and apply the winner, you can calculate on marketing automation to elect the stylish pantomime and set it live.\n\n You can use it to shoot internal monuments. Do you keep forgetting to add exchanges to your CRM? You can use marketing automation to produce announcements that remind you what you need to do.\n\n still, you can presumably find a way to make marketing automation that reduces your workload – and performs more effectively, if you’re tired of performing homemade tasks at scale.\n\nWhat are the stylish B2B marketing automation tools?\n\n As mentioned over, when some people use the term “B2B marketing automation”, they’re pertaining specifically to the software platforms that perform automation.\n\n There are a lot – too numerous to list then, and the stylish fit will vary depending on what you’re trying to do, your business’s size, and your assiduity. But then are some of the stylish\n\n \n HubSpot\n\n HubSpot is a great marketing automation option formed-sized B2B businesses. They’ve got a full suite of tools, from dispatch marketing to wharf runner builders, to a CRM, and it all works cohesively. Plus, they literally chased the term “inbound marketing.”\n\n \n Pardot(Salesforce)\n\n Pardot by Salesforce is a great option for enterprises. It’s erected, obviously, with the Salesforce CRM in mind, and it does a nice job at automating tasks at a large scale across a contact database.\n\n \n Marketo\n\n Fun fact Marketo is now possessed by Adobe. The platform is erected with a focus on B2B marketing automation (as opposed to B2C), and is great for managing complex client peregrinations.\n\n\n Reply\n\n I’ll let these guys explain their platform in their own words “Reply is a deals engagement platform that helps you automate and gauge multichannel outreach, so you can induce further leads, acquire new guests, and grow profit briskly.” We’ve used this frequently for ABM juggernauts and it works well.\n\n \nActive crusade\n\nActive crusade is presumably best known for dispatch automation, but they’ve expanded to give point shadowing, social announcement controls, and a CRM. Formed-sized businesses, this is another solid option.\n\nAgain, the list over is just a slice. For a fuller review of what’s out there, it’s worth checking out Capture’s list of stylish marketing automation software.\n\nHow can I get started with B2B marketing automation?\n\nStill, let’s talk if you’ve read this far and you’re ready to start putting marketing automation into action.\n\nAt New North, we’ve worked with nearly all of the marketing automation platforms on the request. Most importantly, we understand how to use B2B marketing automation effectively so that it generates measurable results for your business – without the need for tedious homemade input.\n\nSchedule a review of your current marketing systems moment, and we can start to map the stylish path forward.\n\nintentamplify.com",
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"content": "People: Your Secret Weapon For Sustainable B2B Marketing Success<br /><br />As marketing leaders, we’re constantly looking at our organization’s performance-where we’re surpassing goals and where we’re falling behind. But in so many of these examinations, I find that senior leaders tend to focus most on strategy, processes, and technology. Thanks in part to the reset forced upon many of us by the Great Resignation, one area that remains critically important and that truly still retains the potential to make a huge impact on B2B marketing performance is people.<br /><br /> <br /><br />The team-the people you work with and depend on every day-are truly the foundation of your future marketing success, and in many cases, even in marketing-shy B2B, the success of your business. You can think up the most innovative strategy and implement the very latest processes employing cutting-edge technology, but if you don’t have the right people to carry your vision forward, the dream won’t generate the kind of self-sustaining momentum you’ll need to scale over time.<br /><br />In fact, in order for B2B marketers to be able to use people as a strong competitive differentiator, they need to think very carefully about four areas. And when you look at the areas of talent that are in high demand for future companies, I think that proper marketing attention may offer another path.<br /><br /> <br /><br />B2B marketing is about understanding and building relationships.<br />B2B transactions are characterized by large transaction sizes, low transaction volumes, long sales cycles, and complex decision-making. Decoding this code is clearly unsuitable for a lightweight, top-level awareness and advertising-focused B2C approach to the goal-achieving process. B2B marketing often needs a true focus on depth vs. reach and frequency. B2B marketing process support effectively fosters up-and-coming relationships, understands and navigates complex purchasing committees, and meets very specific and subtle needs throughout the long purchasing process that meets buyers. It can only be provided by an individual who has the necessary experience and expertise to respond.<br /><br /> <br /><br />B2B marketing is diverse but can and needs to be integrated<br />B2B marketing is a complex set of interconnected processes. Effective coordination of many formats, channels, and stages requires a wide range of skills. For maximum effectiveness, these components should be integrated into a consistent strategy and a repeatable process to eliminate gaps that introduce vulnerabilities. Until we somehow run super-sized automated machines, the ability of people and their communication and collaboration is an integrated layer, or glue, that can bring these parts together to create a harmonious whole. .. If people don't work well as a team, silos will occur, and silos will cause interruptions in many possible locations.<br /><br /> <br /><br />B2B Marketing is a long game.<br />B2B Marketing excellence has not yet been (less) taught at school. Each company's product, customer base, and the situation is largely unique. Even the most veteran marketers need time to understand the differentiators of your offering, the nature of your audience, your internal culture, and the various organizational rules of the game. To be consistently successful, teams need to leverage experienced mentors to leverage their organizational knowledge and develop their own skills over time. And, of course, to make this possible, teams need to retain experienced players over the long term. Marketing teams that have only been in the company for a few years, with the exception of startups, can, on average, struggle to take you to new heights.<br /><br /> <br /><br />4.B2B Marketing is not a provider.<br /><br />Many companies view marketing as a collection of real-world disciplines that have little respect for what marketers may bring to the table.<br /><br />Some treat us as a service entity or almost as an independent provider. But like many groups, marketers are experts who naturally seek long-term paths to true success. It's no wonder that young talent seems to jump from company to company. To change this pattern, I think we need to be much better at drawing a growth trajectory that makes sense to them. Even if marketing is a limited area of your company, it can be rewarded to show marketers a long-term path with many other processes and features of your company.<br /><br /> <br /><br />Where are you going from here?<br /><br />I feel that \"thinking products\" still play a big role in marketing and will continue to be one of the areas that will play a role in the near future. Combining it with the complex processes and technologies commonly used by these teams makes it easy to understand why the profession often attracts people who are good at both language and numbers. For this reason, marketing (such as sales and product development) that may complement some of the more traditional talent hotbeds of B2B companies is a potential feeder that is not recognized in other areas. I believe. With proper focus on people, you should see greater marketing success. And if you really have a positive idea, train it for true expertise in product management, customer success, and other parts of the value chain of market entry, or beyond. You can change it to a place of.<br /><br /> <br /><br />intentamplify.com <br />",
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"published": "2022-06-20T16:09:56+00:00",
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"content": "People: Your Secret Weapon For Sustainable B2B Marketing Success\n\nAs marketing leaders, we’re constantly looking at our organization’s performance-where we’re surpassing goals and where we’re falling behind. But in so many of these examinations, I find that senior leaders tend to focus most on strategy, processes, and technology. Thanks in part to the reset forced upon many of us by the Great Resignation, one area that remains critically important and that truly still retains the potential to make a huge impact on B2B marketing performance is people.\n\n \n\nThe team-the people you work with and depend on every day-are truly the foundation of your future marketing success, and in many cases, even in marketing-shy B2B, the success of your business. You can think up the most innovative strategy and implement the very latest processes employing cutting-edge technology, but if you don’t have the right people to carry your vision forward, the dream won’t generate the kind of self-sustaining momentum you’ll need to scale over time.\n\nIn fact, in order for B2B marketers to be able to use people as a strong competitive differentiator, they need to think very carefully about four areas. And when you look at the areas of talent that are in high demand for future companies, I think that proper marketing attention may offer another path.\n\n \n\nB2B marketing is about understanding and building relationships.\nB2B transactions are characterized by large transaction sizes, low transaction volumes, long sales cycles, and complex decision-making. Decoding this code is clearly unsuitable for a lightweight, top-level awareness and advertising-focused B2C approach to the goal-achieving process. B2B marketing often needs a true focus on depth vs. reach and frequency. B2B marketing process support effectively fosters up-and-coming relationships, understands and navigates complex purchasing committees, and meets very specific and subtle needs throughout the long purchasing process that meets buyers. It can only be provided by an individual who has the necessary experience and expertise to respond.\n\n \n\nB2B marketing is diverse but can and needs to be integrated\nB2B marketing is a complex set of interconnected processes. Effective coordination of many formats, channels, and stages requires a wide range of skills. For maximum effectiveness, these components should be integrated into a consistent strategy and a repeatable process to eliminate gaps that introduce vulnerabilities. Until we somehow run super-sized automated machines, the ability of people and their communication and collaboration is an integrated layer, or glue, that can bring these parts together to create a harmonious whole. .. If people don't work well as a team, silos will occur, and silos will cause interruptions in many possible locations.\n\n \n\nB2B Marketing is a long game.\nB2B Marketing excellence has not yet been (less) taught at school. Each company's product, customer base, and the situation is largely unique. Even the most veteran marketers need time to understand the differentiators of your offering, the nature of your audience, your internal culture, and the various organizational rules of the game. To be consistently successful, teams need to leverage experienced mentors to leverage their organizational knowledge and develop their own skills over time. And, of course, to make this possible, teams need to retain experienced players over the long term. Marketing teams that have only been in the company for a few years, with the exception of startups, can, on average, struggle to take you to new heights.\n\n \n\n4.B2B Marketing is not a provider.\n\nMany companies view marketing as a collection of real-world disciplines that have little respect for what marketers may bring to the table.\n\nSome treat us as a service entity or almost as an independent provider. But like many groups, marketers are experts who naturally seek long-term paths to true success. It's no wonder that young talent seems to jump from company to company. To change this pattern, I think we need to be much better at drawing a growth trajectory that makes sense to them. Even if marketing is a limited area of your company, it can be rewarded to show marketers a long-term path with many other processes and features of your company.\n\n \n\nWhere are you going from here?\n\nI feel that \"thinking products\" still play a big role in marketing and will continue to be one of the areas that will play a role in the near future. Combining it with the complex processes and technologies commonly used by these teams makes it easy to understand why the profession often attracts people who are good at both language and numbers. For this reason, marketing (such as sales and product development) that may complement some of the more traditional talent hotbeds of B2B companies is a potential feeder that is not recognized in other areas. I believe. With proper focus on people, you should see greater marketing success. And if you really have a positive idea, train it for true expertise in product management, customer success, and other parts of the value chain of market entry, or beyond. You can change it to a place of.\n\n \n\nintentamplify.com \n",
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"content": "BLENDING THE OLD AND NEW SCHOOLS OF B2B SALES<br /><br /><br /><br />Over the last few years within the B2B sales world, the notion that tech-powered new school strategies and techniques are here to conquer the old school has been getting a good deal of buzz. It’s this idea that we’re at a fork in the road and one of them dead-ends. But we believe that instead of a fork, we are at an intersection. The B2B sales world isn’t at a place of A or B choice, but one of blending. B2B sales leaders that adapt to the new school while blending in the old school tactics that actually really matter are the ones that are going to find the most success.<br />Defining the Schools of B2B Sales<br />Before you blend your whiskeys you want to understand them as individuals, right? The same goes for old and new school sales strategies, especially when you consider how much disinformation there is about each.<br />Old school sales aren’t a Rolodex, an office phone, or Glen Garry Glen Ross. Old school sales are built on the intangibles. One of our customer success managers here at Journey Sales talks about how his dad, a lifelong salesman (and a darn good one at that) attributes his success to being a good salesman. He listens. He remembers the names and the names of family members. He takes the time to know what a client likes and what will rub them the wrong way. He pays attention to context and behaviors. He solves problems. The old school sales pro is part HR expert, part psychiatrist, part psychologist (they’re different!), part problem solver, part champion, part observer… you get the idea. The point though is that these are the qualities of successful old-school sales—and they are as relevant today as they were 40 years ago.<br />On the flip side, is the new school. Some view new school sales as silly and a waste of time. You can’t sell on social media. You can’t sell with a smartphone. You can’t sell to someone without ever meeting them face-to-face. This perception is equally wrong. New school B2B sales are about digital engagement and speed. It’s about knowing what information to use to engage a customer or prospect and when to use it. It’s about understanding your prospect’s digital body language so that you can create the buyer journey they demand.<br />Blending the Old School and the New School<br />Blending the old and new schools of B2B sales isn’t so much of a tactical thing; it’s more of an approach. We’re not saying new school sales pros need to go out and take some golf lessons. Nor are we suggesting that those of the old school need to bail on their strong suits and sign up for every social platform out there. We are saying that those from each school should acknowledge and embrace the value of the other. Those of the old school should take the time to learn and use digital technologies that can help them do more. Similarly, the new school should do the same when it comes to refining old-school intangibles like listening and problem-solving, and trust.<br />What Does a Successful Blend Look Like?<br />The blended old school-new school B2B sales pro understands their customer’s business and proposes new—and contextual—insights. They are not working (aka, harassing) to “get a meeting.” The successful “blended” focuses on aligning with the customer’s priorities, not their own. They leverage digital tools to engage with more customers, concurrently while still maintaining authenticity. Bottom line: the B2B sales professionals that successfully blend the old and new school are those that commit to managing customer lifecycles instead of simply viewing things through the “sales opportunity” lens.<br /><br />Please Visit: intentamplfy.com<br />Contact Us: digitalteam@intent-amplify.com",
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"content": "BLENDING THE OLD AND NEW SCHOOLS OF B2B SALES\n\n\n\nOver the last few years within the B2B sales world, the notion that tech-powered new school strategies and techniques are here to conquer the old school has been getting a good deal of buzz. It’s this idea that we’re at a fork in the road and one of them dead-ends. But we believe that instead of a fork, we are at an intersection. The B2B sales world isn’t at a place of A or B choice, but one of blending. B2B sales leaders that adapt to the new school while blending in the old school tactics that actually really matter are the ones that are going to find the most success.\nDefining the Schools of B2B Sales\nBefore you blend your whiskeys you want to understand them as individuals, right? The same goes for old and new school sales strategies, especially when you consider how much disinformation there is about each.\nOld school sales aren’t a Rolodex, an office phone, or Glen Garry Glen Ross. Old school sales are built on the intangibles. One of our customer success managers here at Journey Sales talks about how his dad, a lifelong salesman (and a darn good one at that) attributes his success to being a good salesman. He listens. He remembers the names and the names of family members. He takes the time to know what a client likes and what will rub them the wrong way. He pays attention to context and behaviors. He solves problems. The old school sales pro is part HR expert, part psychiatrist, part psychologist (they’re different!), part problem solver, part champion, part observer… you get the idea. The point though is that these are the qualities of successful old-school sales—and they are as relevant today as they were 40 years ago.\nOn the flip side, is the new school. Some view new school sales as silly and a waste of time. You can’t sell on social media. You can’t sell with a smartphone. You can’t sell to someone without ever meeting them face-to-face. This perception is equally wrong. New school B2B sales are about digital engagement and speed. It’s about knowing what information to use to engage a customer or prospect and when to use it. It’s about understanding your prospect’s digital body language so that you can create the buyer journey they demand.\nBlending the Old School and the New School\nBlending the old and new schools of B2B sales isn’t so much of a tactical thing; it’s more of an approach. We’re not saying new school sales pros need to go out and take some golf lessons. Nor are we suggesting that those of the old school need to bail on their strong suits and sign up for every social platform out there. We are saying that those from each school should acknowledge and embrace the value of the other. Those of the old school should take the time to learn and use digital technologies that can help them do more. Similarly, the new school should do the same when it comes to refining old-school intangibles like listening and problem-solving, and trust.\nWhat Does a Successful Blend Look Like?\nThe blended old school-new school B2B sales pro understands their customer’s business and proposes new—and contextual—insights. They are not working (aka, harassing) to “get a meeting.” The successful “blended” focuses on aligning with the customer’s priorities, not their own. They leverage digital tools to engage with more customers, concurrently while still maintaining authenticity. Bottom line: the B2B sales professionals that successfully blend the old and new school are those that commit to managing customer lifecycles instead of simply viewing things through the “sales opportunity” lens.\n\nPlease Visit: intentamplfy.com\nContact Us: digitalteam@intent-amplify.com",
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"content": "How to Build Customer Lifetime Value (CLV) Using Research?<br /><br />Marketing and branding for B2B products or services require a different approach. Unlike B2C companies, the target audience is not the buyer at all, but another company. This means that B2B advertisers must create a specific marketing experience in order to drive organic traffic from the company's producers.<br /><br />To know more <br />Please visit: intentamplify.com<br />Contact Us: digitalteam@intent-amplify.com<br /><br /><br />",
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"content": "How to Build Customer Lifetime Value (CLV) Using Research?\n\nMarketing and branding for B2B products or services require a different approach. Unlike B2C companies, the target audience is not the buyer at all, but another company. This means that B2B advertisers must create a specific marketing experience in order to drive organic traffic from the company's producers.\n\nTo know more \nPlease visit: intentamplify.com\nContact Us: digitalteam@intent-amplify.com\n\n\n",
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"content": "RESEARCH QUALIFIED LEADS (RQL)<br /><br />To know more <br />Please visit: intentamplify.com<br />Contact Us: sales@intentamplify.com",
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"content": "6 Secrets to Proven B2B Sales Success<br /><br />Vendors, if successful, have nothing to do with alchemists. Call it art or science (or maybe a combination of both) but it has the rare power to create gold without the usual trace. After all, as the anecdotes go, \"a good seller can sell a mirror to blind people\". However, such anecdotes do not usually work in the B2B sphere.<br />B2B sales take a lot more than some quirky lines and a smile.<br />With 5-7 buying centers and a sales cycle that stretches for months, a completely different ball game that requires extensive research, a good b2b marketing strategy, great patience. , and above all, the right attitude.<br />Here are some of the secrets to succeeding in B2B sales:<br />Listen Before You Speak <br />Offer a Solution <br />Don’t Sell Products, Sell Stories <br />Engage, Not Push <br />It’s Okay to Say NO <br />Have the Right Tools <br /><br />1. Listen before you Speak<br />Marketers are known as excellent communicators, but they are also quick to push their products. Many of them fail to see that listening is the same, if not the best part of communication.<br />The word “listen” here means to gather all the necessary information about your clients before making a suggestion. Not what you expected? Yes, listening to their pain points and repeating them accurately over the phone is a good skill to have.<br />However, you will find more in conversation if you listen to local and business news, look at industry trends, and. above all, do some research for your customers before you pick up the phone or record an email.<br />Yes, getting such information takes time and resources but it is important if you want your access to be successful. There is an easy solution to getting that information, but we will add more to that over time.<br /><br />2. Offer a Solution<br />Once you know whom you are dealing with, you understand their problems and obstacles, it is time to reach a solution. And you can just pick up the phone and say \"Hello, I'm Jane calling from XYZ and we believe our product can be helpful to your problems in the production line\" for two reasons:<br />Managers and managers are so accustomed to such access that they often ignore it.<br />It does not reflect the efforts you have already put into the study<br />So start with something \"Hello, I'm Jane from XYZ and we realize you are dealing with {a list of specific issues} some problems with your production line. If you can tell me more about it, I believe we can have a solution ”. This clearly shows that it is not just a cold phone call but there is a lot of research behind it and with the extension, you are likely to get the attention of your prospects.<br /><br />3. Don't Sell Products, Sell Stories<br />Despite the methodical and mathematical nature of B2B marketing, it is still not immune to psychological choices. After all, a shopping mall connects people, and people are known for making decisions based on emotions rather than solid facts.<br />So if you can't get into the emotional part of their story you can use this tendency to your advantage.<br />There’s a reason why car ads don’t say much about engine capacity or Coke-a-Cola ads don’t talk about its ingredients; they focus on the experience. They tell a story about how this product can make you feel good.<br />You can use the same strategies with your shopping center. Leave technical details and statistics on files; interested ones can read them. When you talk to people you may be with, talk about how your solution can help their business improve their ability to work collaboratively.<br /><br />4. Engage, Not Push<br />Salespeople have a reputation for being pushy. To be fair, persistence is one of the core requisites of being a successful sales professional, but you must recognize the difference between engaging a prospect and pushing them.<br />Continuing to call or email a client after they have explicitly told you not to, isn’t going to take you anywhere. You’re just going to tick them off. On the other hand, if a prospect has shown interest, but is reluctant at the decision-making stage, you might take the liberty of being a little more persuasive. <br /><br />5. It's Okay to Say No<br />Not every lead will convert into an opportunity and not every opportunity is worth having.<br />Every once in a while, a salesperson comes across a prospect who is more trouble than the value they bring. It may be some extraordinary request or they might be taking inordinate time to make a decision, it’s okay to say no.<br />Contrary to popular belief, a salesperson should always be willing to walk away from the table if they don’t find the opportunity to be worth their time and effort.<br /><br />6. Have the Right Tools <br />This is something that runs parallel to all other tips discussed above. Unless you have the best sales tools, there is no way you can effectively manage dozens of accounts you might be handling at a time.<br />Additionally, as discussed above, researching details of your target accounts is often an exhaustive and time-consuming task that is known to bring down productivity.<br />In such cases, platforms like SalesIntel can be deployed to acquire all the requisite information including contact details, technographic, firmographic, and intent data to enable sales professionals to get straight to the selling part.<br />If you aren’t sure how such solutions would integrate into your sales funnel, request a demo now to get started. <br /><br />For reading more blogs >> intentamplify.com",
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"content": "6 Secrets to Proven B2B Sales Success\n\nVendors, if successful, have nothing to do with alchemists. Call it art or science (or maybe a combination of both) but it has the rare power to create gold without the usual trace. After all, as the anecdotes go, \"a good seller can sell a mirror to blind people\". However, such anecdotes do not usually work in the B2B sphere.\nB2B sales take a lot more than some quirky lines and a smile.\nWith 5-7 buying centers and a sales cycle that stretches for months, a completely different ball game that requires extensive research, a good b2b marketing strategy, great patience. , and above all, the right attitude.\nHere are some of the secrets to succeeding in B2B sales:\nListen Before You Speak \nOffer a Solution \nDon’t Sell Products, Sell Stories \nEngage, Not Push \nIt’s Okay to Say NO \nHave the Right Tools \n\n1. Listen before you Speak\nMarketers are known as excellent communicators, but they are also quick to push their products. Many of them fail to see that listening is the same, if not the best part of communication.\nThe word “listen” here means to gather all the necessary information about your clients before making a suggestion. Not what you expected? Yes, listening to their pain points and repeating them accurately over the phone is a good skill to have.\nHowever, you will find more in conversation if you listen to local and business news, look at industry trends, and. above all, do some research for your customers before you pick up the phone or record an email.\nYes, getting such information takes time and resources but it is important if you want your access to be successful. There is an easy solution to getting that information, but we will add more to that over time.\n\n2. Offer a Solution\nOnce you know whom you are dealing with, you understand their problems and obstacles, it is time to reach a solution. And you can just pick up the phone and say \"Hello, I'm Jane calling from XYZ and we believe our product can be helpful to your problems in the production line\" for two reasons:\nManagers and managers are so accustomed to such access that they often ignore it.\nIt does not reflect the efforts you have already put into the study\nSo start with something \"Hello, I'm Jane from XYZ and we realize you are dealing with {a list of specific issues} some problems with your production line. If you can tell me more about it, I believe we can have a solution ”. This clearly shows that it is not just a cold phone call but there is a lot of research behind it and with the extension, you are likely to get the attention of your prospects.\n\n3. Don't Sell Products, Sell Stories\nDespite the methodical and mathematical nature of B2B marketing, it is still not immune to psychological choices. After all, a shopping mall connects people, and people are known for making decisions based on emotions rather than solid facts.\nSo if you can't get into the emotional part of their story you can use this tendency to your advantage.\nThere’s a reason why car ads don’t say much about engine capacity or Coke-a-Cola ads don’t talk about its ingredients; they focus on the experience. They tell a story about how this product can make you feel good.\nYou can use the same strategies with your shopping center. Leave technical details and statistics on files; interested ones can read them. When you talk to people you may be with, talk about how your solution can help their business improve their ability to work collaboratively.\n\n4. Engage, Not Push\nSalespeople have a reputation for being pushy. To be fair, persistence is one of the core requisites of being a successful sales professional, but you must recognize the difference between engaging a prospect and pushing them.\nContinuing to call or email a client after they have explicitly told you not to, isn’t going to take you anywhere. You’re just going to tick them off. On the other hand, if a prospect has shown interest, but is reluctant at the decision-making stage, you might take the liberty of being a little more persuasive. \n\n5. It's Okay to Say No\nNot every lead will convert into an opportunity and not every opportunity is worth having.\nEvery once in a while, a salesperson comes across a prospect who is more trouble than the value they bring. It may be some extraordinary request or they might be taking inordinate time to make a decision, it’s okay to say no.\nContrary to popular belief, a salesperson should always be willing to walk away from the table if they don’t find the opportunity to be worth their time and effort.\n\n6. Have the Right Tools \nThis is something that runs parallel to all other tips discussed above. Unless you have the best sales tools, there is no way you can effectively manage dozens of accounts you might be handling at a time.\nAdditionally, as discussed above, researching details of your target accounts is often an exhaustive and time-consuming task that is known to bring down productivity.\nIn such cases, platforms like SalesIntel can be deployed to acquire all the requisite information including contact details, technographic, firmographic, and intent data to enable sales professionals to get straight to the selling part.\nIf you aren’t sure how such solutions would integrate into your sales funnel, request a demo now to get started. \n\nFor reading more blogs >> intentamplify.com",
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"content": "4 B2B Sales Strategies Guaranteed To Bring You More Customers<br /><br />For more interesting blogs <br />follow: intenramplify.com<br />",
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"content": "The Future of B2B Marketing: Ready for 2025<br /><br />As a B2B tech marketer in early 2020, I thought the future of marketing in organizations was bright. After two years, though, everything is back to normal. No matter how well set up by February 2020, any marketing plan expired in a month. From human resources to ops, business development, and marketing, everyone has struggled to figure out how to deal with the epidemic, and recent global events have created similar instability.<br />Even many companies that have already used automation in the B2B ticketing business find it difficult to adapt; a few were really ready for the digital switches. From a few important events or annual trade shows to lead the lead, companies had to submit their online marketing, with a host of annual digital events and a growing number of digital channels.<br />We all hoped that everything would return to normal once the Covid epidemic was over. In B2B, \"normal\" meant day-to-day acquisition, paid campaigns, account-based marketing, and other strategies operational before 2020. In anticipation of this, some companies suspended their marketing activities in 2021, reducing their marketing budgets to some of the lowest. levels in recent history, according to Gartner.<br />But the seeds of what will happen in B2B advertising in 2025 had already been planted in the first phase of the epidemic. Awareness and preparation are now very important. In this article, I will take you through some of the keys and most obvious B2B strategies to get better prepared for problems like the epidemic and other waves of change between now and 2025.<br /><br />Visit us: www.intentamplify.com<br />Contact: sales@intentamplify.com",
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"content": "The Future of B2B Marketing: Ready for 2025\n\nAs a B2B tech marketer in early 2020, I thought the future of marketing in organizations was bright. After two years, though, everything is back to normal. No matter how well set up by February 2020, any marketing plan expired in a month. From human resources to ops, business development, and marketing, everyone has struggled to figure out how to deal with the epidemic, and recent global events have created similar instability.\nEven many companies that have already used automation in the B2B ticketing business find it difficult to adapt; a few were really ready for the digital switches. From a few important events or annual trade shows to lead the lead, companies had to submit their online marketing, with a host of annual digital events and a growing number of digital channels.\nWe all hoped that everything would return to normal once the Covid epidemic was over. In B2B, \"normal\" meant day-to-day acquisition, paid campaigns, account-based marketing, and other strategies operational before 2020. In anticipation of this, some companies suspended their marketing activities in 2021, reducing their marketing budgets to some of the lowest. levels in recent history, according to Gartner.\nBut the seeds of what will happen in B2B advertising in 2025 had already been planted in the first phase of the epidemic. Awareness and preparation are now very important. In this article, I will take you through some of the keys and most obvious B2B strategies to get better prepared for problems like the epidemic and other waves of change between now and 2025.\n\nVisit us: www.intentamplify.com\nContact: sales@intentamplify.com",
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"content": "The Future of B2B Marketing: Ready for 2025<br /><br />As a B2B tech marketer in early 2020, I thought the future of marketing in organizations was bright. After two years, though, everything is back to normal. No matter how well set up by February 2020, any marketing plan expired in a month. From human resources to ops, business development and marketing, everyone has struggled to figure out how to deal with the epidemic, and recent global events have created similar instability.<br />Even many companies that have already used automation in the B2B ticketing business find it difficult to adapt; a few were really ready for the digital switches. From a few important events or annual trade shows to lead the lead, companies had to submit their online marketing, with a host of annual digital events and a growing number of digital channels.<br />We all hoped that everything would return to normal once the Covid epidemic was over. In B2B, \"normal\" meant day-to-day acquisition, paid campaigns, account-based marketing and other strategies operational before 2020. In anticipation of this, some companies suspended their marketing activities in 2021, reducing their marketing budgets to some of the lowest. levels in recent history, according to Gartner.<br />But the seeds of what will happen in B2B advertising in 2025 had already been planted in the first phase of the epidemic. Awareness and preparation are now very important. In this article, I will take you through some of the key and most obvious B2B strategies to get better prepared not only for problems like the epidemic but also for other waves of change between now and 2025.<br /><br />Visit us: www.intentamplify.com<br /><br />Contact: sales@intentamplify.com<br />",
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"content": "The Future of B2B Marketing: Ready for 2025\n\nAs a B2B tech marketer in early 2020, I thought the future of marketing in organizations was bright. After two years, though, everything is back to normal. No matter how well set up by February 2020, any marketing plan expired in a month. From human resources to ops, business development and marketing, everyone has struggled to figure out how to deal with the epidemic, and recent global events have created similar instability.\nEven many companies that have already used automation in the B2B ticketing business find it difficult to adapt; a few were really ready for the digital switches. From a few important events or annual trade shows to lead the lead, companies had to submit their online marketing, with a host of annual digital events and a growing number of digital channels.\nWe all hoped that everything would return to normal once the Covid epidemic was over. In B2B, \"normal\" meant day-to-day acquisition, paid campaigns, account-based marketing and other strategies operational before 2020. In anticipation of this, some companies suspended their marketing activities in 2021, reducing their marketing budgets to some of the lowest. levels in recent history, according to Gartner.\nBut the seeds of what will happen in B2B advertising in 2025 had already been planted in the first phase of the epidemic. Awareness and preparation are now very important. In this article, I will take you through some of the key and most obvious B2B strategies to get better prepared not only for problems like the epidemic but also for other waves of change between now and 2025.\n\nVisit us: www.intentamplify.com\n\nContact: sales@intentamplify.com\n",
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"content": "The Journey of a Prospect from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL)<br /><br />One of the most important steps in sales is determining the quality and the need of the prospect. Once you know what they want, it’s easier to sell them a solution. But not all prospects come to you with exact information. Some are still in the stage of contemplating the solution. In these times, nurturing them becomes crucial. Nurturing happens when you know they are a potential customer, but for some reason, are unable to buy your product. Such Prospects are called Marketing Qualified Leads (MQL).<br />This could be a prospect who registered for your webinar, downloaded a pdf, booked a free trial. Next, you need to know what their actual problem is and segment them into different buying stages. Once you know their buying stage and their actual problem, you can start sending them targeted content.<br />The Journey of a Prospect from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL)<br />The journey of a prospect typically happens in three stages:<br />1) Information Qualified Leads (IQL)<br />2) Marketing Qualified Leads (MQL)<br />3) Sales Qualified Leads (SQL)<br />1) Information Qualified Leads (IQL)<br />Information qualified leads are audiences who are unfamiliar with your brand. And even you are unaware of where they reside on the internet.<br />So first, you need to do audience research and see where they hang out on the internet, the type of content they consume, their pain points, and the solutions they need. Next, you must make contact and deliver valuable information that can make them aware of your business. Provide content that solves the problem and gives an overview of your business. The content should make them come back looking for ore solutions. That’s how you turn them into Marketing Qualified Leads (MQL).<br />2) Marketing Qualified Leads (MQLs)<br />A marketing qualified lead (MQL) is a lead who has indicated an interest in your brand but is not yet ready to buy your product. They have the potential of becoming your customer in the future. At this stage, your company should have several interactions with the customer, demonstrating the usefulness of your business. The marketing qualified leads have struck a chord with your brand and wish to learn more about the product. This is where you should fulfill that curiosity with special offers and content.<br />3)Sales Qualified Leads (SQL)<br />Sales Qualified Leads are almost ready to purchase your product and just waiting for minor details. Since they’ve spent time with your business, it creates a sense of trust with the brand. Establish a direct connection with the customer and aid them to make this final purchase. There is a chance of them turning away if this last step is not executed correctly. Establish a timeline to convert sales qualified leads into customers and promoters.<br />Five Tips to Move a Prospect from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL)<br />Once you know how to get leads thinking about your business, the next step is to make them take action. Your strategy should have specific steps as your customer move from MQL to SQL.<br />1) Research and Reach your Audience: This is the stage you reach out to your audience. Most customers have to hear your name repeatedly before they visit your website. Most leads will visit your website only after you build your presence on multiple sites. Here, your branding matters a lot.<br />2) Create Lead Magnets: Lead magnets are offered in exchange for customer information. Offer them to the audience when they land on your website. Each lead magnet can give you enough insights into the pain points of your customer. This develops a positive affinity towards your brand. Lead magnets are the way you convert an information-qualified lead into a marketing-qualified lead.<br />3) Qualify your Leads: Not all prospects that give you contact information are good. So before you invest resources to convert them into customers, set a lead qualifying process. Pre-qualify your prospects to determine whether they belong to an MQL or SQL group. A simple way to do this is by sending a confirmation email after they’ve requested a lead magnet. This additional step will filter out a lot of low-quality leads.<br />4)Analyze Funnel Exits: A Large chink of your audience will exit your funnel between an MQL and a SQL. As a marketer, you need to analyze this exit and see what can be fixed.<br />5)Optimize your Approach: On a regular basis, you need to revisit your funnel and see what percentage of marketing qualified leads are converting into sales qualified leads. If the percentage is low, see what can be done to fix the funnel. Customer engagement is key in converting most marketing qualified leads into sales qualified leads.<br />Conclusion<br />Your lead qualification process will determine the success of your sales funnel. The journey from MQL to SQL is crucial for brands as they’ve already spent resources in acquiring leads. From a customer’s point of view, the transition should always be smooth and they should be able to trust your brand with each customer interaction.",
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"content": "The Journey of a Prospect from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL)\n\nOne of the most important steps in sales is determining the quality and the need of the prospect. Once you know what they want, it’s easier to sell them a solution. But not all prospects come to you with exact information. Some are still in the stage of contemplating the solution. In these times, nurturing them becomes crucial. Nurturing happens when you know they are a potential customer, but for some reason, are unable to buy your product. Such Prospects are called Marketing Qualified Leads (MQL).\nThis could be a prospect who registered for your webinar, downloaded a pdf, booked a free trial. Next, you need to know what their actual problem is and segment them into different buying stages. Once you know their buying stage and their actual problem, you can start sending them targeted content.\nThe Journey of a Prospect from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL)\nThe journey of a prospect typically happens in three stages:\n1) Information Qualified Leads (IQL)\n2) Marketing Qualified Leads (MQL)\n3) Sales Qualified Leads (SQL)\n1) Information Qualified Leads (IQL)\nInformation qualified leads are audiences who are unfamiliar with your brand. And even you are unaware of where they reside on the internet.\nSo first, you need to do audience research and see where they hang out on the internet, the type of content they consume, their pain points, and the solutions they need. Next, you must make contact and deliver valuable information that can make them aware of your business. Provide content that solves the problem and gives an overview of your business. The content should make them come back looking for ore solutions. That’s how you turn them into Marketing Qualified Leads (MQL).\n2) Marketing Qualified Leads (MQLs)\nA marketing qualified lead (MQL) is a lead who has indicated an interest in your brand but is not yet ready to buy your product. They have the potential of becoming your customer in the future. At this stage, your company should have several interactions with the customer, demonstrating the usefulness of your business. The marketing qualified leads have struck a chord with your brand and wish to learn more about the product. This is where you should fulfill that curiosity with special offers and content.\n3)Sales Qualified Leads (SQL)\nSales Qualified Leads are almost ready to purchase your product and just waiting for minor details. Since they’ve spent time with your business, it creates a sense of trust with the brand. Establish a direct connection with the customer and aid them to make this final purchase. There is a chance of them turning away if this last step is not executed correctly. Establish a timeline to convert sales qualified leads into customers and promoters.\nFive Tips to Move a Prospect from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL)\nOnce you know how to get leads thinking about your business, the next step is to make them take action. Your strategy should have specific steps as your customer move from MQL to SQL.\n1) Research and Reach your Audience: This is the stage you reach out to your audience. Most customers have to hear your name repeatedly before they visit your website. Most leads will visit your website only after you build your presence on multiple sites. Here, your branding matters a lot.\n2) Create Lead Magnets: Lead magnets are offered in exchange for customer information. Offer them to the audience when they land on your website. Each lead magnet can give you enough insights into the pain points of your customer. This develops a positive affinity towards your brand. Lead magnets are the way you convert an information-qualified lead into a marketing-qualified lead.\n3) Qualify your Leads: Not all prospects that give you contact information are good. So before you invest resources to convert them into customers, set a lead qualifying process. Pre-qualify your prospects to determine whether they belong to an MQL or SQL group. A simple way to do this is by sending a confirmation email after they’ve requested a lead magnet. This additional step will filter out a lot of low-quality leads.\n4)Analyze Funnel Exits: A Large chink of your audience will exit your funnel between an MQL and a SQL. As a marketer, you need to analyze this exit and see what can be fixed.\n5)Optimize your Approach: On a regular basis, you need to revisit your funnel and see what percentage of marketing qualified leads are converting into sales qualified leads. If the percentage is low, see what can be done to fix the funnel. Customer engagement is key in converting most marketing qualified leads into sales qualified leads.\nConclusion\nYour lead qualification process will determine the success of your sales funnel. The journey from MQL to SQL is crucial for brands as they’ve already spent resources in acquiring leads. From a customer’s point of view, the transition should always be smooth and they should be able to trust your brand with each customer interaction.",
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