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"content": "<p><a href=\"https://tastingtraffic.net/tags/Internatonal_Tech_News\" class=\"mention hashtag\" rel=\"tag\">#<span>Internatonal_Tech_News</span></a> | </p><p><a href=\"https://tastingtraffic.net/tags/Netflix\" class=\"mention hashtag\" rel=\"tag\">#<span>Netflix</span></a> <a href=\"https://tastingtraffic.net/tags/Ad_Tier\" class=\"mention hashtag\" rel=\"tag\">#<span>Ad_Tier</span></a> Launch Moved Up to <a href=\"https://tastingtraffic.net/tags/November\" class=\"mention hashtag\" rel=\"tag\">#<span>November</span></a> to <a href=\"https://tastingtraffic.net/tags/Get_Ahead\" class=\"mention hashtag\" rel=\"tag\">#<span>Get_Ahead</span></a> of <a href=\"https://tastingtraffic.net/tags/Disney\" class=\"mention hashtag\" rel=\"tag\">#<span>Disney</span></a>+, Streamer Tells <a href=\"https://tastingtraffic.net/tags/Ad_Buyers\" class=\"mention hashtag\" rel=\"tag\">#<span>Ad_Buyers</span></a></p><p>Netflix initially asked for a 'soft $65 <a href=\"https://tastingtraffic.net/tags/CPM\" class=\"mention hashtag\" rel=\"tag\">#<span>CPM</span></a>,' or <a href=\"https://tastingtraffic.net/tags/cost\" class=\"mention hashtag\" rel=\"tag\">#<span>cost</span></a> per <a href=\"https://tastingtraffic.net/tags/thousand_impressions\" class=\"mention hashtag\" rel=\"tag\">#<span>thousand_impressions</span></a>, but sources say many advertisers aren't willing to <a href=\"https://tastingtraffic.net/tags/pay\" class=\"mention hashtag\" rel=\"tag\">#<span>pay</span></a> that <a href=\"https://tastingtraffic.net/tags/much\" class=\"mention hashtag\" rel=\"tag\">#<span>much</span></a>..</p><p>Netflix is moving up the <a href=\"https://tastingtraffic.net/tags/timeline\" class=\"mention hashtag\" rel=\"tag\">#<span>timeline</span></a> for the debut of its cheaper, ad-supported plan to November — in order to get out before the Dec. 8 launch of the Disney+ tier with <a href=\"https://tastingtraffic.net/tags/advertising\" class=\"mention hashtag\" rel=\"tag\">#<span>advertising</span></a>.</p><p>In July, Netflix told investors that it was targeting the launch of the ad-supported plan “around the early part of 2023.” </p><p><a href=\"https://tastingtraffic.net/tags/But_now\" class=\"mention hashtag\" rel=\"tag\">#<span>But_now</span></a>, Netflix’s ad-supported is set to go live Nov. 1 in multiple countries, including the <a href=\"https://tastingtraffic.net/tags/USA\" class=\"mention hashtag\" rel=\"tag\">#<span>USA</span></a>, <a href=\"https://tastingtraffic.net/tags/Canada\" class=\"mention hashtag\" rel=\"tag\">#<span>Canada</span></a>, <a href=\"https://tastingtraffic.net/tags/UK\" class=\"mention hashtag\" rel=\"tag\">#<span>UK</span></a>., <a href=\"https://tastingtraffic.net/tags/France\" class=\"mention hashtag\" rel=\"tag\">#<span>France</span></a> and <a href=\"https://tastingtraffic.net/tags/Germany\" class=\"mention hashtag\" rel=\"tag\">#<span>Germany</span></a>, according to industry sources who have been briefed on the streamer’s plans. That would be a little over a month before Disney+ Basic, priced at $7.99/month, hits the market in the U.S.</p><p>Netflix <a href=\"https://tastingtraffic.net/tags/declined\" class=\"mention hashtag\" rel=\"tag\">#<span>declined</span></a> to comment. </p><p>“We are still in the early days of deciding how to launch a lower-priced, ad-supported tier and no decisions have been made,” a company rep said.</p><p>Netflix is asking for a $10 million minimum <a href=\"https://tastingtraffic.net/tags/commitment\" class=\"mention hashtag\" rel=\"tag\">#<span>commitment</span></a> in <a href=\"https://tastingtraffic.net/tags/annual\" class=\"mention hashtag\" rel=\"tag\">#<span>annual</span></a> <a href=\"https://tastingtraffic.net/tags/ad_spending\" class=\"mention hashtag\" rel=\"tag\">#<span>ad_spending</span></a> from <a href=\"https://tastingtraffic.net/tags/agencies\" class=\"mention hashtag\" rel=\"tag\">#<span>agencies</span></a> right now, according to one source. 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"en": "<p><a href=\"https://tastingtraffic.net/tags/Internatonal_Tech_News\" class=\"mention hashtag\" rel=\"tag\">#<span>Internatonal_Tech_News</span></a> | </p><p><a href=\"https://tastingtraffic.net/tags/Netflix\" class=\"mention hashtag\" rel=\"tag\">#<span>Netflix</span></a> <a href=\"https://tastingtraffic.net/tags/Ad_Tier\" class=\"mention hashtag\" rel=\"tag\">#<span>Ad_Tier</span></a> Launch Moved Up to <a href=\"https://tastingtraffic.net/tags/November\" class=\"mention hashtag\" rel=\"tag\">#<span>November</span></a> to <a href=\"https://tastingtraffic.net/tags/Get_Ahead\" class=\"mention hashtag\" rel=\"tag\">#<span>Get_Ahead</span></a> of <a href=\"https://tastingtraffic.net/tags/Disney\" class=\"mention hashtag\" rel=\"tag\">#<span>Disney</span></a>+, Streamer Tells <a href=\"https://tastingtraffic.net/tags/Ad_Buyers\" class=\"mention hashtag\" rel=\"tag\">#<span>Ad_Buyers</span></a></p><p>Netflix initially asked for a 'soft $65 <a href=\"https://tastingtraffic.net/tags/CPM\" class=\"mention hashtag\" rel=\"tag\">#<span>CPM</span></a>,' or <a href=\"https://tastingtraffic.net/tags/cost\" class=\"mention hashtag\" rel=\"tag\">#<span>cost</span></a> per <a href=\"https://tastingtraffic.net/tags/thousand_impressions\" class=\"mention hashtag\" rel=\"tag\">#<span>thousand_impressions</span></a>, but sources say many advertisers aren't willing to <a href=\"https://tastingtraffic.net/tags/pay\" class=\"mention hashtag\" rel=\"tag\">#<span>pay</span></a> that <a href=\"https://tastingtraffic.net/tags/much\" class=\"mention hashtag\" rel=\"tag\">#<span>much</span></a>..</p><p>Netflix is moving up the <a href=\"https://tastingtraffic.net/tags/timeline\" class=\"mention hashtag\" rel=\"tag\">#<span>timeline</span></a> for the debut of its cheaper, ad-supported plan to November — in order to get out before the Dec. 8 launch of the Disney+ tier with <a href=\"https://tastingtraffic.net/tags/advertising\" class=\"mention hashtag\" rel=\"tag\">#<span>advertising</span></a>.</p><p>In July, Netflix told investors that it was targeting the launch of the ad-supported plan “around the early part of 2023.” </p><p><a href=\"https://tastingtraffic.net/tags/But_now\" class=\"mention hashtag\" rel=\"tag\">#<span>But_now</span></a>, Netflix’s ad-supported is set to go live Nov. 1 in multiple countries, including the <a href=\"https://tastingtraffic.net/tags/USA\" class=\"mention hashtag\" rel=\"tag\">#<span>USA</span></a>, <a href=\"https://tastingtraffic.net/tags/Canada\" class=\"mention hashtag\" rel=\"tag\">#<span>Canada</span></a>, <a href=\"https://tastingtraffic.net/tags/UK\" class=\"mention hashtag\" rel=\"tag\">#<span>UK</span></a>., <a href=\"https://tastingtraffic.net/tags/France\" class=\"mention hashtag\" rel=\"tag\">#<span>France</span></a> and <a href=\"https://tastingtraffic.net/tags/Germany\" class=\"mention hashtag\" rel=\"tag\">#<span>Germany</span></a>, according to industry sources who have been briefed on the streamer’s plans. That would be a little over a month before Disney+ Basic, priced at $7.99/month, hits the market in the U.S.</p><p>Netflix <a href=\"https://tastingtraffic.net/tags/declined\" class=\"mention hashtag\" rel=\"tag\">#<span>declined</span></a> to comment. </p><p>“We are still in the early days of deciding how to launch a lower-priced, ad-supported tier and no decisions have been made,” a company rep said.</p><p>Netflix is asking for a $10 million minimum <a href=\"https://tastingtraffic.net/tags/commitment\" class=\"mention hashtag\" rel=\"tag\">#<span>commitment</span></a> in <a href=\"https://tastingtraffic.net/tags/annual\" class=\"mention hashtag\" rel=\"tag\">#<span>annual</span></a> <a href=\"https://tastingtraffic.net/tags/ad_spending\" class=\"mention hashtag\" rel=\"tag\">#<span>ad_spending</span></a> from <a href=\"https://tastingtraffic.net/tags/agencies\" class=\"mention hashtag\" rel=\"tag\">#<span>agencies</span></a> right now, according to one source. The company wants to lock in <a href=\"https://tastingtraffic.net/tags/ad_buys\" class=\"mention hashtag\" rel=\"tag\">#<span>ad_buys</span></a> by <a href=\"https://tastingtraffic.net/tags/Sept\" class=\"mention hashtag\" rel=\"tag\">#<span>Sept</span></a>. 30 to meet the Nov. 1 launch date. </p><p>Netflix has told ad buyers it expects to have about 500,000 <a href=\"https://tastingtraffic.net/tags/customers\" class=\"mention hashtag\" rel=\"tag\">#<span>customers</span></a> on its ad-supported plan by the end of 2022. </p><p>Netflix hasn’t settled on <a href=\"https://tastingtraffic.net/tags/retail_pricing\" class=\"mention hashtag\" rel=\"tag\">#<span>retail_pricing</span></a> but is reportedly looking at between $7-$9 per <a href=\"https://tastingtraffic.net/tags/month\" class=\"mention hashtag\" rel=\"tag\">#<span>month</span></a>.</p><p><a href=\"https://variety.com/2022/digital/news/netflix-ad-tier-launch-november-1235357465/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span class=\"invisible\">https://</span><span class=\"ellipsis\">variety.com/2022/digital/news/</span><span class=\"invisible\">netflix-ad-tier-launch-november-1235357465/</span></a></p><p>Disclaimer: <a href=\"https://tastingtraffic.net\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span class=\"invisible\">https://</span><span class=\"\">tastingtraffic.net</span><span class=\"invisible\"></span></a> (Decentralized SOCIAL Network) and/or its owners [<a href=\"http://tastingtraffic.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span class=\"invisible\">http://</span><span class=\"\">tastingtraffic.com</span><span class=\"invisible\"></span></a>] are not affiliates of this provider or referenced image used. 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